People who put ideas into practice (digital)

According to the motto “The Engine is the Idea”, the book presents ideas that led to the founding of companies, changed traditional family businesses or came about company succession or takeovers: from catering businesses and charitable organizations to the largest construction group in Europe.

People talk about the roots and development of ideas that are familiar to us and perhaps also less well-known. They explain their starting point, motivation, starting troubles, dry spells, initial successes, oops and things to smile about. In addition to around 30 entrepreneur profiles, there are also basic texts on the topic of “entrepreneurship”.

This material is only available in German.